Google Discover in New Zealand: Publisher Rankings, Top Articles, Categories & Trends
Explore the latest Google Discover data for New Zealand, including leading publishers, content categories, top-performing stories and prominent entities.
This report provides an overview of Google Discover activity observed in New Zealand during October 2026.
The data is collected through DiscoverSnoop's proprietary Google Discover monitoring network and is updated monthly.
Top Google Discover Publishers in New Zealand
These were the publishers with the strongest Google Discover visibility in New Zealand during October 2026.
youtube.com led Google Discover publisher visibility in New Zealand during October 2026. rnz.co.nz ranked second.
| Rank | Publisher | Score | MoM | YoY |
|---|---|---|---|---|
| 1 | youtube.com | 100 | 0 | +5 |
| 2 | rnz.co.nz | 63 | 0 | 0 |
| 3 | nzherald.co.nz | 36 | 0 | -2 |
| 4 | 1news.co.nz | 22 | +1 | +1 |
| 5 | indiatimes.com | 22 | -1 | +21 |
| 6 | stuff.co.nz | 21 | 0 | -3 |
| 7 | x.com | 18 | +1 | +32 |
| 8 | bbc.com | 17 | -1 | -4 |
| 9 | theguardian.com | 13 | 0 | -2 |
| 10 | thepress.co.nz | 9 | +2 | -1 |
| 11 | thepost.co.nz | 9 | -1 | -3 |
| 12 | abc.net.au | 9 | +1 | +11 |
| 13 | odt.co.nz | 7 | +1 | +2 |
| 14 | waikatotimes.co.nz | 7 | +3 | +6 |
| 15 | people.com | 5 | +19 | +59 |
| 16 | nytimes.com | 5 | +28 | +1 |
| 17 | independent.co.uk | 5 | -1 | -5 |
| 18 | telegraph.co.uk | 5 | -3 | +19 |
| 19 | newstalkzb.co.nz | 4 | -1 | -9 |
| 20 | reuters.com | 4 | +56 | +12 |
Google Discover Winners & Losers in New Zealand
These publishers recorded the largest monthly changes in Google Discover visibility in New Zealand.
recorded the largest month-over-month gain, moving from #595 to #27, while economictimes.com recorded the largest decline, moving from #28 to #333.
Top 10 Gainers
| Publisher | Previous | Current | Change |
|---|---|---|---|
| #595 | #27 | +568 | |
| icc-cricket.com | #417 | #88 | +329 |
| thecoolist.com | #203 | #36 | +167 |
| faroutmagazine.co.uk | #236 | #70 | +166 |
| boxingnewsonline.net | #224 | #77 | +147 |
| racenet.com.au | #197 | #72 | +125 |
| forbes.com | #182 | #65 | +117 |
| streetartutopia.com | #150 | #38 | +112 |
| allblacks.com | #171 | #63 | +108 |
| carexpert.com.au | #177 | #74 | +103 |
Top 10 Declines
| Publisher | Previous | Current | Change |
|---|---|---|---|
| economictimes.com | #28 | #333 | -305 |
| cronista.com | #37 | #299 | -262 |
| newsnationnow.com | #74 | #279 | -205 |
| luxurylaunches.com | #97 | #238 | -141 |
| thestreet.com | #63 | #192 | -129 |
| autoevolution.com | #94 | #223 | -129 |
| rte.ie | #38 | #148 | -110 |
| aucklandcouncil.govt.nz | #50 | #160 | -110 |
| parade.com | #66 | #169 | -103 |
| womanandhome.com | #59 | #159 | -100 |
Top Articles in Google Discover in New Zealand
These were among the most visible articles detected by DiscoverSnoop in Google Discover in New Zealand during October 2026.
The highest-ranked story detected during October 2026 was published by The Times of India.
At 14, Nepali schoolgirl Prakriti Malla went viral for her handwriting; one school assignment looked so perfect, people thought it was digitally printed
While we are in an age when children learn to type on keyboards and communicate through smartphones, Prakriti Malla, 16-year-old from Nepal, has gone viral for her beyond perfect handwriting. People often mistook her handwriting for a computer font as the letters are so evenly shaped and s
Nearly half of Rotorua parking fines linked to new licence plate requirement
Nearly 44 percent of parking infringement notices issued since Rotorua's parking overhaul were for motorists failing to register their licence plates on time, council figures show.
Inside Small Business: The 70-hour week behind a cosy Mt Eden café
In part one of our series on small businesses, we look at what it takes to keep a small café going as rising costs and changing spending habits put pressure on hospitality businesses.
Surge in people injecting peptides prompts Health NZ needle exchange kits
Health New Zealand has started providing pharmacies with peptide-injecting kits as part of its needle exchange programme for people injecting peptides without a prescription.
Astronomers pick up first-ever radio signal from an exoplanet — but it’s not aliens
New Zealanders want to retain access to cash
New Zealanders want access to cash - and some want even stricter standards for its provision than the Reserve Bank had proposed.
Roofer tells homeowner to 'stick it' after $4600 repair leaks again
Stephanie Longhurst paid thousands for a "100% watertight" roof repair. Now she’s taking the company to the Disputes Tribunal.
Bruce Springsteen’s youngest son, Sam, grew up with a rock legend for a dad, but followed a different dream and became a Jersey City firefighter
When your father is one of the biggest names in rock music, it's easy to imagine the family legacy being centered around guitar and a stage. But not every child of a star follows the spotlight; some chase their own path into adulthood.
All the new driving licence rules introduced in October
Learners must now spend at least six months getting driving experience before they can take a practical test
Top Google Discover Categories in New Zealand
These were the leading content categories observed in Google Discover in New Zealand during October 2026.
Arts & Entertainment was the leading content category in Google Discover in New Zealand during October 2026. News ranked second.
| Rank | Category | Score | MoM |
|---|---|---|---|
| 1 | Arts & Entertainment | 100 | 0 |
| 2 | News | 74 | 0 |
| 3 | Sports | 50 | +2 |
| 4 | Law & Government | 41 | -1 |
| 5 | Business & Industrial | 34 | -1 |
| 6 | People & Society | 29 | 0 |
| 7 | Sensitive Subjects | 23 | +4 |
| 8 | Food & Drink | 23 | -1 |
| 9 | Travel | 22 | 0 |
| 10 | Arts & Entertainment/Celebrities & Entertainment News | 22 | -2 |
| 11 | Arts & Entertainment/Movies | 21 | +2 |
| 12 | Autos & Vehicles | 19 | -2 |
| 13 | Games | 18 | +5 |
| 14 | Health | 17 | +1 |
| 15 | Sports/Team Sports/Rugby | 15 | +6 |
| 16 | News/Politics | 15 | +3 |
| 17 | Arts & Entertainment/TV & Video/TV Shows & Programs | 14 | -3 |
| 18 | Law & Government/Government | 14 | -6 |
| 19 | Pets & Animals | 13 | -3 |
| 20 | Science | 12 | -3 |
Top Entities in Google Discover in New Zealand
These were the leading entities detected in Google Discover in New Zealand during October 2026.
Sport was the leading entity detected in Google Discover in New Zealand during October 2026. New Zealand ranked second.
| Rank | Entity | Score | MoM |
|---|---|---|---|
| 1 | Sport | 100 | 0 |
| 2 | New Zealand | 69 | 0 |
| 3 | Health | 21 | 0 |
| 4 | Movies | 20 | +1 |
| 5 | Music | 18 | +1 |
| 6 | Real Estate | 16 | -2 |
| 7 | Rugby union | 16 | +7 |
| 8 | Sports | 16 | -1 |
| 9 | Automobiles | 16 | 0 |
| 10 | Video games | 15 | +2 |
| 11 | Australia | 14 | 0 |
| 12 | Gaming culture | 11 | +16 |
| 13 | All Blacks | 10 | +2 |
| 14 | Rugby league | 10 | +5 |
| 15 | Travel | 9 | -2 |
| 16 | Finance | 9 | +1 |
| 17 | YouTube Shorts | 9 | -9 |
| 18 | Donald Trump | 9 | -2 |
| 19 | Science | 8 | -9 |
| 20 | Racing | 7 | +43 |
About This Google Discover Data
DiscoverSnoop continuously monitors Google Discover to analyze publishers, content, categories, entities and visibility trends across multiple markets.
The rankings and trends presented on this page are based on observations collected through DiscoverSnoop's proprietary monitoring network.
Google Discover is personalized for individual users. These rankings therefore measure visibility across DiscoverSnoop's monitoring network and should not be interpreted as a representation of every individual Google Discover feed.
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