Google Discover in New Zealand: Publisher Rankings, Top Articles, Categories & Trends
Explore the latest Google Discover data for New Zealand, including leading publishers, content categories, top-performing stories and prominent entities.
This report provides an overview of Google Discover activity observed in New Zealand during September 2026.
The data is collected through DiscoverSnoop's proprietary Google Discover monitoring network and is updated monthly.
Top Google Discover Publishers in New Zealand
These were the publishers with the strongest Google Discover visibility in New Zealand during September 2026.
youtube.com led Google Discover publisher visibility in New Zealand during September 2026. rnz.co.nz ranked second.
| Rank | Publisher | Score | MoM | YoY |
|---|---|---|---|---|
| 1 | youtube.com | 100 | +1 | +3 |
| 2 | rnz.co.nz | 63 | -1 | +1 |
| 3 | nzherald.co.nz | 45 | +1 | -2 |
| 4 | indiatimes.com | 36 | -1 | +19 |
| 5 | 1news.co.nz | 26 | +1 | +1 |
| 6 | stuff.co.nz | 24 | -1 | -4 |
| 7 | bbc.com | 17 | +1 | -2 |
| 8 | x.com | 14 | -1 | +364 |
| 9 | theguardian.com | 14 | +2 | 0 |
| 10 | thepost.co.nz | 13 | +5 | -2 |
| 11 | yahoo.com | 12 | -2 | -4 |
| 12 | thepress.co.nz | 11 | 0 | -2 |
| 13 | abc.net.au | 8 | -3 | +16 |
| 14 | odt.co.nz | 7 | +4 | +8 |
| 15 | telegraph.co.uk | 6 | +2 | +62 |
| 16 | independent.co.uk | 6 | +5 | -3 |
| 17 | waikatotimes.co.nz | 6 | -4 | -5 |
| 18 | newstalkzb.co.nz | 4 | +12 | -7 |
| 19 | businessdesk.co.nz | 4 | -3 | +18 |
| 20 | businessinsider.com | 3 | 0 | +15 |
Google Discover Winners & Losers in New Zealand
These publishers recorded the largest monthly changes in Google Discover visibility in New Zealand.
newsnationnow.com recorded the largest month-over-month gain, moving from #325 to #74, while as.com recorded the largest decline, moving from #58 to #1150.
Top 10 Gainers
| Publisher | Previous | Current | Change |
|---|---|---|---|
| newsnationnow.com | #325 | #74 | +251 |
| gamerant.com | #299 | #68 | +231 |
| graziamagazine.com | #296 | #99 | +197 |
| channelnewsasia.com | #259 | #95 | +164 |
| autoevolution.com | #252 | #94 | +158 |
| verywellhealth.com | #236 | #79 | +157 |
| rte.ie | #141 | #38 | +103 |
| nrl.com | #181 | #91 | +90 |
| space.com | #142 | #56 | +86 |
| harpersbazaar.com | #125 | #41 | +84 |
Top 10 Declines
| Publisher | Previous | Current | Change |
|---|---|---|---|
| as.com | #58 | #1150 | -1092 |
| voguearabia.com | #86 | #966 | -880 |
| ecoportal.net | #45 | #362 | -317 |
| givealittle.co.nz | #100 | #394 | -294 |
| howtogeek.com | #79 | #287 | -208 |
| nowtolove.co.nz | #80 | #228 | -148 |
| techradar.com | #88 | #226 | -138 |
| petapixel.com | #84 | #219 | -135 |
| hola.com | #55 | #172 | -117 |
| aol.co.uk | #73 | #163 | -90 |
Top Articles in Google Discover in New Zealand
These were among the most visible articles detected by DiscoverSnoop in Google Discover in New Zealand during September 2026.
The highest-ranked story detected during September 2026 was published by Yahoo Lifestyle Australia.
Woolworths launches new Fissler collectibles range after Ooshies success: 'Look great'
Customers were excited for the new range, despite chaos from the last cookware collectible range.
Allen's launches 'unexpected' new supermarket range for first time in eight years
Despite only just landing on shelves, you can already snag them for a bargain price.
Boulders block carparks – so drivers park on footpaths
The installment of 10 boulders in Ōpōtiki haven't prevented motorists from illegally parking along the streets.
Worker stayed home to care for his sick child. Weeks later, he was out of a job
He was dismissed after taking time off to care for his sick child, but the 90-day trial agreement was signed a week after he started work.
Air New Zealand Cancels Flights To 8 Long-Haul Airports: See Full List Now
London Heathrow and Buenos Aires are among the notable cuts from the past decade.
He thought he’d never see his 1985 Greek vacation romance again. Then he felt a tap on the shoulder
Chuck promised Diane that every day, for five consecutive days, he’d wait on the marble steps of the National Archaeological Museum, for an hour at noon. If fate decreed it, he’d see her there.
Dog trainer told she needs concession for park she had used for years
After nearly eight years at the same Te Puke park, a local dog trainer found her outdoor classroom was no longer guaranteed.
Students skip meals as university bosses earn up to $827k a year
UK publisher drops books by David Walliams
Publishing house HarperCollins UK has said it will no longer publish the back catalogue of British comedian and best-selling children's author David Walliams after he faced allegations of harassing female staff.
Psychology says parents who put their kids’ medals and drawings on the fridge may be saying more than "we're proud
Walk into a family kitchen, and you may find the refrigerator covered with colourful drawings, school certificates, photographs, tiny craft projects, or a child’s first medal. To some, it may look like a simple parenting habit.
Top Google Discover Categories in New Zealand
These were the leading content categories observed in Google Discover in New Zealand during September 2026.
Arts & Entertainment was the leading content category in Google Discover in New Zealand during September 2026. News ranked second.
| Rank | Category | Score | MoM |
|---|---|---|---|
| 1 | Arts & Entertainment | 100 | +1 |
| 2 | News | 68 | -1 |
| 3 | Law & Government | 57 | 0 |
| 4 | Business & Industrial | 42 | 0 |
| 5 | Sports | 38 | +1 |
| 6 | People & Society | 35 | -1 |
| 7 | Food & Drink | 28 | +1 |
| 8 | Arts & Entertainment/Celebrities & Entertainment News | 28 | +6 |
| 9 | Travel | 24 | 0 |
| 10 | Autos & Vehicles | 23 | +3 |
| 11 | Sensitive Subjects | 22 | -4 |
| 12 | Law & Government/Government | 19 | 0 |
| 13 | Arts & Entertainment/Movies | 18 | +4 |
| 14 | Arts & Entertainment/TV & Video/TV Shows & Programs | 18 | +5 |
| 15 | Health | 18 | -4 |
| 16 | Pets & Animals | 16 | -6 |
| 17 | Science | 14 | +1 |
| 18 | Games | 14 | +16 |
| 19 | News/Politics | 13 | +2 |
| 20 | Finance | 13 | +7 |
Top Entities in Google Discover in New Zealand
These were the leading entities detected in Google Discover in New Zealand during September 2026.
Sport was the leading entity detected in Google Discover in New Zealand during September 2026. New Zealand ranked second.
| Rank | Entity | Score | MoM |
|---|---|---|---|
| 1 | Sport | 100 | 0 |
| 2 | New Zealand | 96 | 0 |
| 3 | Health | 28 | 0 |
| 4 | Real Estate | 24 | +2 |
| 5 | Movies | 23 | 0 |
| 6 | Music | 23 | -2 |
| 7 | Sports | 18 | +3 |
| 8 | YouTube Shorts | 17 | +439 |
| 9 | Automobiles | 17 | -1 |
| 10 | Science | 16 | +1 |
| 11 | Australia | 15 | -4 |
| 12 | Video games | 14 | +19 |
| 13 | Travel | 14 | -4 |
| 14 | Rugby union | 14 | -2 |
| 15 | All Blacks | 14 | -1 |
| 16 | Donald Trump | 14 | -1 |
| 17 | Finance | 12 | -4 |
| 18 | Māori people | 11 | -2 |
| 19 | Rugby league | 9 | +26 |
| 20 | Personal finance | 8 | +55 |
About This Google Discover Data
DiscoverSnoop continuously monitors Google Discover to analyze publishers, content, categories, entities and visibility trends across multiple markets.
The rankings and trends presented on this page are based on observations collected through DiscoverSnoop's proprietary monitoring network.
Google Discover is personalized for individual users. These rankings therefore measure visibility across DiscoverSnoop's monitoring network and should not be interpreted as a representation of every individual Google Discover feed.
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