How do we measure Discover ?
Enter inside our data factory and learn more about our methodology. First our metrics...
10M+
data signals analyzed daily
80K
new stories analyzed daily
900GB
of data analyzed daily
47
countries analyzed in realtime
A unique approach combining...
A proprietary user panel
We have built our proprietary panel of consenting users in 41 countries. We see exactly what our users see - which stories they are exposed to and in which context.
An insider knowledge of Discover
Merely watching Discover is not sufficient to understand it. We possess deep, low-level knowledge of Discover's source code.
Real time processing
Our IT infrastructure has been built to process our collected data in less than 1 minute. We always have live, fresh data.
Multiple aggregations
Each unique piece of content is broken down into the publisher's name, the story's title, category, and country, to allow complex queries against our data.
AI modeling
Our data modeling process uses AI algorithms to precisely estimate Discover's generated traffic.
Google's own algorithms
Our data classification engine uses Google's own algorithms. So what we report is what Google knows.
Want to learn more about our data and methodology ?
Which countries are currently measured by DiscoverSnoop
We currently measure 31 ‘countries’ and the worldwide agregate. Please find the full list below…
What is the "Score" audience metric, and how is it calculated?
Publishing “audiences” for any website or article would be misleading…
What are the "categories," and how are they assigned to each article?
Google Discover operates by identifying “interests” of users and presenting articles that align…
How often are the metrics calculated? What are "live" and "historical" datas?
Our dashboard offers two different views: live data and historical data. The main difference is…
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