Google Discover in Sweden: Publisher Rankings, Top Articles, Categories & Trends
Explore the latest Google Discover data for Sweden, including leading publishers, content categories, top-performing stories and prominent entities.
This report provides an overview of Google Discover activity observed in Sweden during August 2026.
The data is collected through DiscoverSnoop's proprietary Google Discover monitoring network and is updated monthly.
Top Google Discover Publishers in Sweden
These were the publishers with the strongest Google Discover visibility in Sweden during August 2026.
expressen.se led Google Discover publisher visibility in Sweden during August 2026. marcusoscarsson.se ranked second.
| Rank | Publisher | Score | MoM | YoY |
|---|---|---|---|---|
| 1 | expressen.se | 100 | 0 | +3 |
| 2 | marcusoscarsson.se | 84 | 0 | +6 |
| 3 | aftonbladet.se | 83 | 0 | -2 |
| 4 | dagensps.se | 78 | +3 | +5 |
| 5 | dn.se | 77 | -1 | 0 |
| 6 | svd.se | 70 | -1 | -3 |
| 7 | sverigesradio.se | 46 | -1 | +3 |
| 8 | svenskdam.se | 44 | 0 | +509 |
| 9 | gp.se | 40 | 0 | -3 |
| 10 | dagens.se | 39 | +2 | N/A |
| 11 | carup.se | 37 | -1 | -4 |
| 12 | tv4.se | 30 | +6 | +4 |
| 13 | omni.se | 30 | +4 | +6 |
| 14 | sydsvenskan.se | 28 | -1 | +1 |
| 15 | yle.fi | 26 | -4 | +12 |
| 16 | allas.se | 25 | -1 | -2 |
| 17 | moviezine.se | 25 | +8 | +37 |
| 18 | illvet.se | 22 | +4 | +48 |
| 19 | youtube.com | 20 | +5 | -1 |
| 20 | svt.se | 20 | -6 | -18 |
Google Discover Winners & Losers in Sweden
These publishers recorded the largest monthly changes in Google Discover visibility in Sweden.
elinstallatoren.se recorded the largest month-over-month gain, moving from #294 to #61, while jamtlandstidning.se recorded the largest decline, moving from #97 to #220.
Top 10 Gainers
| Publisher | Previous | Current | Change |
|---|---|---|---|
| elinstallatoren.se | #294 | #61 | +233 |
| alltomelbil.se | #198 | #78 | +120 |
| byggnadsarbetaren.se | #178 | #69 | +109 |
| fisheco.se | #171 | #66 | +105 |
| vvsforum.se | #186 | #85 | +101 |
| hockeysverige.se | #164 | #64 | +100 |
| techradar.com | #149 | #57 | +92 |
| breakit.se | #162 | #70 | +92 |
| ttela.se | #139 | #55 | +84 |
| tn.se | #159 | #83 | +76 |
Top 10 Declines
| Publisher | Previous | Current | Change |
|---|---|---|---|
| jamtlandstidning.se | #97 | #220 | -123 |
| pctidningen.se | #82 | #183 | -101 |
| hn.se | #71 | #168 | -97 |
| norrteljetidning.se | #65 | #158 | -93 |
| dalademokraten.se | #67 | #159 | -92 |
| hallandsposten.se | #44 | #135 | -91 |
| swedroid.se | #100 | #170 | -70 |
| nvp.se | #64 | #133 | -69 |
| bulletin.nu | #69 | #132 | -63 |
| vt.se | #66 | #123 | -57 |
Top Articles in Google Discover in Sweden
These were among the most visible articles detected by DiscoverSnoop in Google Discover in Sweden during August 2026.
The highest-ranked story detected during August 2026 was published by Femina.se.
Pocketboken många har hemma – kostar tusenlappar begagnad
Har du Knausgårds Min kamp på pocket hemma? Stort grattis! Då sitter du på en liten guldgruva.
Recension: ”Sommar i P1” med Joel Kinnaman
Joel Kinnaman fick inte försvara sina sinnesutvidgande svampar.
Birgitta jobbade i 46 år – får 13 500 kronor i pension
En undersökning från SPF och SKPF visar att en pension inte räcker för de flesta. Många saknar tusenlappar varje månad.
TV4.se
Linn, 17, ska dö – nu ska hon på sin sista Håkan Hellström-konsert
Flög 60 mil för att lösa elfel: ”Två andra hade felsökt länge”
Första långresan gick för 10 år sedan. Sedan dess har hon jagat elfel från Ystad till Kiruna. Men varför flygs en elektriker över hela Sverige? Vi hängde med Andrea van Sand på felsökning.
Finska genidraget: Dubbarna fälls ut automatiskt
Nokian Tyres har en ny däcktyp på gång som skulle kunna innebära slutet för den eviga diskussionen mellan dubbdäck och friktionsdäck. Friktionsdäck eller
Lampan fanns i många svenska hem – så dyr är den i dag
Den formgavs under 1970-talet och fanns i många svenska hem. I dag är den populär på second hand-marknaden.
Hej då Mastercard och Visa – så ska vi betala i stället
Visa och Mastercard hanterar merparten av Europas kortbetalningar. Nu vill EU minska beroendet av de amerikanska jättarna. Redan 2029 kan ett nytt
Fredrik Steen varnar för miniature american shepherd
Rusar i popularitet • Experter varnar för växande problem
Ann-Marie och Gillis gör sin sista resa – tar farväl av landet de älskat i 33 år: Vårt paradis
Startskottet för Gillis och Ann-Marie Andersson var en 50-årspresent. Här är parets 5 bästa tips för Thailandsresenären!
Top Google Discover Categories in Sweden
These were the leading content categories observed in Google Discover in Sweden during August 2026.
News was the leading content category in Google Discover in Sweden during August 2026. Arts & Entertainment ranked second.
| Rank | Category | Score | MoM |
|---|---|---|---|
| 1 | News | 100 | 0 |
| 2 | Arts & Entertainment | 87 | 0 |
| 3 | Autos & Vehicles | 37 | +3 |
| 4 | Law & Government | 36 | +1 |
| 5 | Sensitive Subjects | 36 | -2 |
| 6 | Business & Industrial | 34 | +3 |
| 7 | Arts & Entertainment/Celebrities & Entertainment News | 32 | -3 |
| 8 | Food & Drink | 28 | 0 |
| 9 | Sports | 27 | -2 |
| 10 | Travel | 26 | +1 |
| 11 | People & Society | 24 | +1 |
| 12 | Home & Garden | 21 | +5 |
| 13 | Health | 21 | -3 |
| 14 | Arts & Entertainment/TV & Video/TV Shows & Programs | 19 | -1 |
| 15 | News/Politics | 17 | 0 |
| 16 | Law & Government/Government | 17 | +4 |
| 17 | Finance | 16 | +4 |
| 18 | Science | 15 | 0 |
| 19 | Autos & Vehicles/Vehicle Codes & Driving Laws | 11 | +7 |
| 20 | Hobbies & Leisure | 11 | +3 |
Top Entities in Google Discover in Sweden
These were the leading entities detected in Google Discover in Sweden during August 2026.
Sport was the leading entity detected in Google Discover in Sweden during August 2026. Bil ranked second.
| Rank | Entity | Score | MoM |
|---|---|---|---|
| 1 | Sport | 100 | 0 |
| 2 | Bil | 18 | 0 |
| 3 | Film | 15 | +5 |
| 4 | Nyhet | 14 | -1 |
| 5 | Carup | 14 | -1 |
| 6 | Ryssland | 13 | 0 |
| 7 | Sverige | 13 | +4 |
| 8 | Mat | 12 | +20 |
| 9 | Pension | 10 | +49 |
| 10 | TV4 | 10 | +14 |
| 11 | Nyhetsmorgon | 10 | +7 |
| 12 | Film´ | 10 | +28 |
| 13 | Expressen Nöje | 9 | +2 |
| 14 | Polis | 9 | +3 |
| 15 | Hus | 9 | -3 |
| 16 | Konsert | 9 | +22 |
| 17 | Fartyg | 9 | +10 |
| 18 | Nyhet´ | 9 | -8 |
| 19 | Ica | 8 | -3 |
| 20 | Hund | 8 | +11 |
About This Google Discover Data
DiscoverSnoop continuously monitors Google Discover to analyze publishers, content, categories, entities and visibility trends across multiple markets.
The rankings and trends presented on this page are based on observations collected through DiscoverSnoop's proprietary monitoring network.
Google Discover is personalized for individual users. These rankings therefore measure visibility across DiscoverSnoop's monitoring network and should not be interpreted as a representation of every individual Google Discover feed.
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