Google Discover in Sweden: Publisher Rankings, Top Articles, Categories & Trends
Explore the latest Google Discover data for Sweden, including leading publishers, content categories, top-performing stories and prominent entities.
This report provides an overview of Google Discover activity observed in Sweden during September 2026.
The data is collected through DiscoverSnoop's proprietary Google Discover monitoring network and is updated monthly.
Top Google Discover Publishers in Sweden
These were the publishers with the strongest Google Discover visibility in Sweden during September 2026.
expressen.se led Google Discover publisher visibility in Sweden during September 2026. aftonbladet.se ranked second.
| Rank | Publisher | Score | MoM | YoY |
|---|---|---|---|---|
| 1 | expressen.se | 100 | 0 | +3 |
| 2 | aftonbladet.se | 89 | +1 | 0 |
| 3 | dn.se | 67 | +2 | +2 |
| 4 | marcusoscarsson.se | 61 | -2 | +5 |
| 5 | dagensps.se | 56 | -1 | +7 |
| 6 | svd.se | 51 | 0 | -3 |
| 7 | svenskdam.se | 36 | +1 | +227 |
| 8 | carup.se | 31 | +3 | 0 |
| 9 | gp.se | 30 | 0 | -3 |
| 10 | sverigesradio.se | 28 | -3 | -3 |
| 11 | youtube.com | 27 | +8 | +16 |
| 12 | di.se | 22 | +11 | +1 |
| 13 | tv4.se | 20 | -1 | +10 |
| 14 | yle.fi | 19 | +1 | +3 |
| 15 | moviezine.se | 19 | +2 | +27 |
| 16 | sydsvenskan.se | 17 | -2 | -2 |
| 17 | dagens.se | 17 | -7 | N/A |
| 18 | allas.se | 17 | -2 | +87 |
| 19 | svt.se | 16 | +1 | -18 |
| 20 | omni.se | 14 | -7 | +10 |
Google Discover Winners & Losers in Sweden
These publishers recorded the largest monthly changes in Google Discover visibility in Sweden.
ki.se recorded the largest month-over-month gain, moving from #223 to #94, while folkbladet.nu recorded the largest decline, moving from #98 to #212.
Top 10 Gainers
| Publisher | Previous | Current | Change |
|---|---|---|---|
| ki.se | #223 | #94 | +129 |
| svenskfarmaci.se | #161 | #63 | +98 |
| pctidningen.se | #183 | #91 | +92 |
| fastighetsvarlden.se | #146 | #57 | +89 |
| fotbolltransfers.com | #187 | #98 | +89 |
| kungahuset.se | #163 | #77 | +86 |
| nsk.se | #160 | #81 | +79 |
| teknikveckan.se | #131 | #61 | +70 |
| bulletin.nu | #132 | #71 | +61 |
| dagensjuridik.se | #141 | #82 | +59 |
Top 10 Declines
| Publisher | Previous | Current | Change |
|---|---|---|---|
| folkbladet.nu | #98 | #212 | -114 |
| polisen.se | #71 | #179 | -108 |
| cafe.se | #91 | #184 | -93 |
| ttela.se | #55 | #145 | -90 |
| olandsbladet.se | #76 | #154 | -78 |
| techradar.com | #57 | #133 | -76 |
| strengnastidning.se | #81 | #156 | -75 |
| pt.se | #51 | #115 | -64 |
| alltomelbil.se | #78 | #134 | -56 |
| jp.se | #37 | #90 | -53 |
Top Articles in Google Discover in Sweden
These were among the most visible articles detected by DiscoverSnoop in Google Discover in Sweden during September 2026.
The highest-ranked story detected during September 2026 was published by Expressen.
LARS ANDERSSON: Det är 42 grader och Donau ligger torrlagd
Sanden längsmed Donaus stränder ligger i långa överlappande band som kippande gälar. Lars Andersson reser med flodbåt genom ett Europa som håller på att torka ut.
Unik rävmutation överraskade jägaren
Viktor Nilsson i Lund fällde två rävar en kväll i början av september. Den ena räven hade en minst sagt unik päls.
”Han hade anslutit en toalett på ett 50-avlopp”
75 ser man ju ibland frågor om – men 50? Kan det här vara den minsta anslutning till mugg vi någonsin sett?
Insändare. Orimligt att jag bara betalar 8 procent i inkomstskatt
Kalle Bergkvist: Rot och rut kan tas bort direkt, ränteavdrag och jobbskatteavdrag behöver fasas ut under flera år.
Teorin: Intelligent liv har redan hunnit dö ut
Beviset för utomjordiskt liv kan finnas närmare jorden än vi tror. I stället för att lyssna efter radiosignaler kan det räcka att leta på månens yta.
Melinda Jacobs har bestämt sig med E-Type – efter tre år som gifta
Melinda Jacobs och maken Martin "E-Type" Erikson har landat i ett gemensamt beslut kring deras nya hem. Läs mer här!
Tvingas åka 30 minuter för toa – städare på Samhall fick löneavdrag
Fick löneavdrag. Facket: ”Arbetsmiljöproblem.”
Mästerkock-Klaras unika hem – här är det 1937
Klara Peters Bastin bor i en 30-talslägenhet där i stort sett allt är i original, vintage och antikt. Allra bäst trivs hon i köket med inredning från 1937. – Jag saknade min egen spis varje sekund i mästerkocksköket.
Vi slog in en mobil i aluminiumfolie – här är vad som hände
Vad händer egentligen om man sveper in sin toppmoderna mobiltelefon i aluminiumfolie? Det bestämde sig Martin Lorentsen, journalist på PC-tidningen, för att undersöka, och resultatet var fascinerande.
Apotekarnes julmust lanseras med alkohol
Den klassiska julmusten från Apotekarnes lanseras med alkohol, precis som Spirit of Swedens alkoholhaltiga julmust från 2025.
Top Google Discover Categories in Sweden
These were the leading content categories observed in Google Discover in Sweden during September 2026.
News was the leading content category in Google Discover in Sweden during September 2026. Arts & Entertainment ranked second.
| Rank | Category | Score | MoM |
|---|---|---|---|
| 1 | News | 100 | 0 |
| 2 | Arts & Entertainment | 89 | 0 |
| 3 | Law & Government | 40 | +1 |
| 4 | Autos & Vehicles | 33 | -1 |
| 5 | Arts & Entertainment/Celebrities & Entertainment News | 32 | +2 |
| 6 | Business & Industrial | 31 | 0 |
| 7 | Food & Drink | 30 | +1 |
| 8 | People & Society | 25 | +3 |
| 9 | Arts & Entertainment/TV & Video/TV Shows & Programs | 24 | +5 |
| 10 | Sports | 24 | -1 |
| 11 | Sensitive Subjects | 23 | -6 |
| 12 | News/Politics | 23 | +3 |
| 13 | Law & Government/Government | 20 | +3 |
| 14 | Health | 18 | -1 |
| 15 | Finance | 16 | +2 |
| 16 | Travel | 14 | -6 |
| 17 | Home & Garden | 13 | -5 |
| 18 | Games | 12 | +6 |
| 19 | Arts & Entertainment/Movies | 11 | +4 |
| 20 | Shopping | 11 | +1 |
Top Entities in Google Discover in Sweden
These were the leading entities detected in Google Discover in Sweden during September 2026.
Sport was the leading entity detected in Google Discover in Sweden during September 2026. Bil ranked second.
| Rank | Entity | Score | MoM |
|---|---|---|---|
| 1 | Sport | 100 | 0 |
| 2 | Bil | 16 | 0 |
| 3 | Carup | 16 | +2 |
| 4 | Film | 13 | -1 |
| 5 | Mat | 13 | +3 |
| 6 | Pension | 12 | +3 |
| 7 | Ryssland | 12 | -1 |
| 8 | Nyhet | 11 | -4 |
| 9 | Sverige | 11 | -2 |
| 10 | TV4 | 11 | 0 |
| 11 | Expressen Nöje | 10 | +2 |
| 12 | Hus | 10 | +3 |
| 13 | Nyhetsmorgon | 10 | -2 |
| 14 | Konkurs | 9 | +66 |
| 15 | Bank | 9 | +6 |
| 16 | Politik | 9 | +38 |
| 17 | Kung | 8 | +85 |
| 18 | Film´ | 8 | -6 |
| 19 | Polis | 7 | -5 |
| 20 | Butik | 7 | +2 |
About This Google Discover Data
DiscoverSnoop continuously monitors Google Discover to analyze publishers, content, categories, entities and visibility trends across multiple markets.
The rankings and trends presented on this page are based on observations collected through DiscoverSnoop's proprietary monitoring network.
Google Discover is personalized for individual users. These rankings therefore measure visibility across DiscoverSnoop's monitoring network and should not be interpreted as a representation of every individual Google Discover feed.
Explore Google Discover Data for Sweden
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