11 Dec 2025
Google announced a few weeks ago that social posts would be featured in Google Discover. You may already have noticed more and more content coming from YouTube and X.com. DiscoverSnoop is now the only product on the market that allows you to track social posts in the Discover feed and gives you a unified view of a publisher’s content—whether it appears on their own website or on social platforms.
DiscoverSnoop measures the market share of social posts in Google Discover for each country, as well as which platform (YouTube or X for now, with more added if Google expands support) is taking the lead. As you’ll see in the table below, the market share of social posts ranges from 0% to 50% depending on the country, which is a significant difference. And the dominant platform varies as well.
Check how social posts are performing in your country! Data from December 1, 2025 through December 10, 2025.
Social posts on Google Discover analysis
| Country | Social posts marketshare (%) | Youtube score | Youtube channels | X.com score | X.com channels |
|---|---|---|---|---|---|
| Argentina | 27% | 5.2 | 233 | 100 | 663 |
| Australia | 27% | 11.2 | 211 | 100 | 449 |
| Austria | 4% | 0.5 | 23 | 41.2 | 69 |
| Belgium | 5% | 0.9 | 55 | 46.8 | 267 |
| Bolivia | 35% | 9.4 | 143 | 100 | 658 |
| Brazil | 54% | 100 | 473 | 0.7 | 73 |
| Bulgaria | 1% | 7 | 44 | 0 | 1 |
| Cambodia | 51% | 100 | 49 | 12.5 | 4 |
| Canada | 27% | 9.2 | 465 | 100 | 873 |
| Chile | 26% | 5.3 | 64 | 100 | 389 |
| Colombia | 29% | 6.3 | 133 | 100 | 445 |
| Czechia | 4% | 2.2 | 70 | 39.3 | 31 |
| Denmark | 1% | 0.5 | 7 | 7.4 | 20 |
| Ecuador | 33% | 9.9 | 134 | 100 | 632 |
| Egypt | 46% | 14 | 158 | 100 | 316 |
| Finland | 0% | 0.2 | 4 | 1.5 | 7 |
| France | 6% | 3 | 151 | 56.9 | 311 |
| Germany | 5% | 4.8 | 146 | 100 | 79 |
| Greece | 8% | 19 | 46 | 95 | 26 |
| Hungary | 0% | 1.6 | 36 | 0.1 | 1 |
| India | 27% | 100 | 486 | 69.9 | 429 |
| Indonesia | 58% | 100 | 154 | 0.6 | 38 |
| Ireland | 20% | 6.8 | 165 | 100 | 422 |
| Israel | 8% | 5.4 | 28 | 61.1 | 42 |
| Italy | 7% | 18.6 | 110 | 70.2 | 114 |
| Japan | 19% | 4.8 | 174 | 100 | 653 |
| Kazakhstan | 8% | 84.3 | 73 | 8.7 | 11 |
| Lithuania | 0% | 2.7 | 20 | 0 | 0 |
| Luxembourg | 9% | 5.3 | 128 | 53.6 | 289 |
| Malaysia | 6% | 25.3 | 31 | 17.4 | 21 |
| Mexico | 51% | 100 | 564 | 5.3 | 399 |
| Netherlands | 3% | 1.6 | 34 | 29.6 | 56 |
| New Zealand | 25% | 7.6 | 138 | 100 | 367 |
| Norway | 0% | 0 | 1 | 0.3 | 2 |
| Peru | 36% | 6.7 | 133 | 100 | 450 |
| Poland | 7% | 1.4 | 96 | 75.4 | 140 |
| Portugal | 0% | 3.1 | 49 | 0.3 | 13 |
| Romania | 1% | 4 | 21 | 2.9 | 2 |
| Saudi Arabia | 47% | 10.4 | 136 | 100 | 417 |
| South Korea | 52% | 100 | 262 | 0.9 | 42 |
| Spain | 5% | 5.9 | 178 | 85.4 | 575 |
| Sweden | 1% | 0.3 | 16 | 10.1 | 34 |
| Switzerland | 6% | 1.8 | 86 | 75.4 | 365 |
| Taiwan | 3% | 21.6 | 74 | 0 | 2 |
| Thailand | 13% | 68.9 | 117 | 20.6 | 26 |
| United Kingdom | 28% | 9.2 | 313 | 100 | 558 |
| United States | 53% | 100 | 2626 | 11.4 | 2213 |
| Venezuela | 38% | 6.2 | 128 | 100 | 437 |
| Vietnam | 1% | 12.4 | 108 | 0 | 0 |
| Worldwide | 21% | 88.5 | 6118 | 100 | 5594 |
1603 Capitol Avenue,
Suite 413-4112,
Cheyenne,
Wyoming 82001
United States