How to find the Google Knowledge Graph ID of any online media outlet or journalist, and how to use it to optimize Google Discover

It is no secret that Google has decided to take media outlets and journalists into account in Google Discover. This was announced in the Google Creator Update, and we have all witnessed the rise of X.com and YouTube posts in the Google Discover feed. What is less well known is that this entire mechanism is built around the Google Knowledge Graph, which has been under construction since 2010, following the acquisition of Freebase.

What does Google Knowledge Graph mean?

The Google Knowledge Graph is a database of things, people, brands, events, and more. It can be seen as an attempt to assign an ID to everything that exists in the world. These IDs mainly take two different forms: /m/07k2d for IDs generated by Freebase before the Google acquisition /g/11p6w0djqy for IDs generated by Google after Freebase was merged into Google’s systems These IDs are important because all of Google’s “knowledge” about your online media outlet or about you as an individual is linked to this ID. Once you have this ID, you can optimize many aspects of your online presence.

How can I find my Google Knowledge Graph ID?

There are several ways to find an ID. In this post, we will describe one method that is very easy but does not allow you to find all IDs (it works well for established media outlets but less so for newcomers or individual journalists), and another method that is also easy, works for many more media outlets and journalists, but is slightly more time-consuming. The easiest way is to go to Wikidata and search for your media outlet. Why Wikidata? Because Google merged the former Freebase with Wikidata, and Google now uses Wikidata extensively to synchronize the information stored in its Knowledge Graph. Once you are on a Wikidata page, simply look for the “Freebase ID” entry or the “Google Knowledge Graph ID” entry. As shown below, you will find your Knowledge Graph IDs there.   If this first quick method does not work (for example, if you cannot find an entry on Wikidata or if the entry does not include an ID), you can use another method that works for many more subjects. First, enter the name of your online media outlet or the name of a journalist into Google Search. If a Google Knowledge Graph ID is associated with it, you should see a three-dot menu. This can appear at the top of the page or in the right-hand column. Click on it. Then choose the share option. Copy the URL that appears in the share option. Paste this URL into your browser. It will redirect you to a Google page. Look at the URL displayed in your browser. You will then see the Google Knowledge Graph ID you were looking for.

How can I check Google results for my Knowledge Graph ID?

This is easy. Simply use the following URL: https://www.google.com/search?kgmid= and add your Knowledge Graph ID after the “=” sign. For example: https://www.google.com/search?kgmid=/m/0h7plcb

How can I edit my Google Knowledge Graph?

The first way to edit your information is to update your Wikidata page, if one exists. Go to Wikidata, find the page for your online media outlet or journalist name, and edit the data. If the Google Knowledge Graph ID is not present and you have found it using the method above, adding it is a significant improvement. You should also add your social media profiles and any information that can help establish trust in your media outlet. You can look at the entries of well-known media outlets, such as The New York Times, to see which fields can be completed. Another option, which is not available for all Google Knowledge Graph IDs, is to claim the ID in order to edit it directly. To do this, go to the following URL: https://posts.google.com/claim/?mid= and add your Knowledge Graph ID after the “=” sign. For example: https://posts.google.com/claim/?mid=/m/0h7plcb

How can I find my Google Discover profile page?

The Google Discover profile page is directly linked to your Knowledge Graph ID. To find your page, simply paste your Knowledge Graph ID here :