June Updates: New Score, New countries, AI Overviews in Google Discover & Speed – Plus, May 2025 Rankings!

Dear DiscoverSnoop users,

As Google Discover continues to dominate media traffic—with most major media groups now receiving between 50% and 80% of their audience from it—DiscoverSnoop keeps innovating to provide you with the best tools to grow your Discover audience. This update brings a lot of important improvements, many of which were inspired directly by your feedback. We encourage you to read this message in full to stay up to date.

But before diving into the new features… have you heard about AI Overviews in Google Discover?

Today, we’re announcing that thanks to our global monitoring network, we’ve detected a new, highly limited test currently running in the U.S.: the appearance of AI-generated Overviews in Google Discover feeds. To learn more about this test and its implications, check out our full analysis here:
https://www.discoversnoop.com/blog/2025/google-quietly-testing-ai-overviews-in-discover/

New Score Definition

The Score is at the heart of DiscoverSnoop. Ranging from 0 to 100, it helps rank articles, domains, categories, and entities. Until now, the Score was recalculated with each query: the top result always received a 100, and others were scored relative to it. While useful, this made comparisons between different queries difficult—for example, the top articles in two categories both showing 100, even if one had significantly more traffic.

That’s now changed. The Score is now normalized across the entire dataset: 100 represents the top-performing content in a given time period and country, regardless of other filters. When checking the top articles in a single category, you may no longer see a 100 unless that content truly leads the rankings overall. This improvement applies to all live and historical data for pages, categories, domains, and entities.

If you rely on rankings rather than Scores—don’t worry, rankings remain unchanged. The Score definition in our knowledge base has been updated:
https://help.discoversnoop.com/kb/a4/what-is-the-score-audience-metric-and-how-is-it-calculated.aspx?KBSearchID=805

Say “Namaste”, “Hola”, and “Labas rytas” to our newest countries!

We’ve expanded! DiscoverSnoop now supports even more countries:

• Latin America: Bolivia, Ecuador, and Venezuela are now available.
• Europe: Lithuania is now covered—our first step into the Baltics.
• India: Full national coverage, with data across 8 major dialects. When exploring India, you’ll now see a language filter similar to what we provide for English and Spanish in the U.S.

You can always check the full list of supported countries here:
https://help.discoversnoop.com/kb/a3/which-countries-are-currently-measured-by-discoversnoop.aspx?KBSearchID=802

Improved Category Calculations

One of DiscoverSnoop’s core strengths is its use of Google’s own categorization system. In the past, our category reports (both live and historical) only included traffic from articles tagged directly in a root category (e.g., /News) but excluded subcategories (e.g., /News/Weather). That’s now fixed.

Root categories (bolded in rankings) now aggregate traffic from all their subcategories, giving a more accurate view of total category performance.

Major Speed Improvements

As our dataset grows, we remain committed to keeping DiscoverSnoop fast and responsive. We’ve made major speed upgrades to key reports:

• Live Entities: now 10x faster
• Live Pages filtered by entity: now 20x faster
• Domain Analysis: now 8x faster

If you previously found these reports slow to load—give them another try, you’ll notice the difference.

And one more thing…

Our final Google Discover rankings for May 2025 are now live. Once again, our customers dominate the top spots. We’re proud to support such high-performing teams and are confident these new features will help you reach even greater success in the second half of the year.
https://www.discoversnoop.com/blog/2025/google-discover-publishers-ranking-in-may-2025/

As always, our small and responsive team is here for you. We’d love to hear your feedback on these updates—feel free to reach out anytime.

Warm regards,
The DiscoverSnoop Team