New in DiscoverSnoop: Track Social Posts in Discover, AI Summaries, New country & November Rankings

DiscoverSnoop continues to evolve to better serve our publisher community worldwide, with a new release packed with powerful features to help you understand your social presence in the Google Discover feed, track AI Overviews, explore a newly opened country, and —as always— access the latest monthly rankings. If anything is unclear, remember that as a subscriber you have full access to our in-house experts. Your account manager is here to help.

Track your social posts in Google Discover

Google announced that social posts would begin appearing in Google Discover, and you’ve likely noticed YouTube and X.com gaining strong visibility in several countries. DiscoverSnoop now reveals the market share of social posts country by country, click here to check the rankings.

As a publisher, you need a 360-degree view of your content in Discover—whether it comes from your own website or from your social platforms. DiscoverSnoop is now the only Discover analytics tool providing a unified view of both. Here are the new features:

• Two new dashboards: Live Social & Historical Social

These dashboards show, country by country, the market share of social posts in the feed, which platform (YouTube or X) leads, and which social channels are gaining momentum. This provides a complete view of social-driven visibility in Google Discover.
Explore it yourself : LiveSocial & HistoricalSocial

• Channel Analysis

Every social channel now has its own analysis page, just like domain analysis. You can view Discover score trends, traffic by country, categories where the channel performs, and the full list of posts. You’ll also find the associated Google Creator Profile. If you properly linked your social channels to your Creator Profile (as explained in our previous update), your social channels will share the same Google profile as your main domain.
Explore it yourself : Channel Analysis of CNN on Youtube.

• Social channel identification in Top Pages

In Live Pages and Historical Pages, social posts are now clearly labeled, and a new “Social Channel Analysis” button gives direct access to the dedicated channel page.

• Social channels listed on domain analysis

On any domain analysis page, a new orange button reveals all social channels associated with that domain as identified by Google Discover itself. We do not perform any manual matching here—this is exactly how Google connects a domain to its channels.

• Social posts included in the publisher’s audience

When viewing a domain’s pages—whether in Live Pages, Historical Pages, or on the domain info page—you will now see both website articles and social posts from associated channels. This is the first complete cross-channel view of everything Discover promotes for your brand.
Explore it yourself : livepages of CNN

• New filters for Live Pages & Historical Pages

You can now filter results to show only social content.

AI Overview tracking

In several countries, articles are now accompanied by AI-generated summaries. DiscoverSnoop tracks each summary variation. On the page info panel, you can view every AI Overview we detected for your content—sometimes more than 200 summaries for the same article. This allows you to understand exactly what information Google extracts and how your content is being reframed.
Explore it yourself : AI summary for a page content.

A new country under monitoring: Cambodia

Cambodia has been monitored for over a year under an exclusive private contract. It is now available to all customers. If you want us to open a country we don’t yet cover, contact your account manager. If demand is sufficient, we will add it to our roadmap; if not, we can set up a private agreement to open the market exclusively for you.
And for languages you don’t speak, remember our auto-translation feature instantly translates all titles and snippets into English.
Explore it yourself : Live Pages for Cambodia

Publishers rankings for November

We’ve published the November rankings, now with both monthly and yearly evolution indicators, following requests from our subscribers.
Explore it yourself : Google Discover publisher rankings in November

To conclude

Several of our customers are now running internal “Discover classrooms” for their teams, using DiscoverSnoop as their primary tool for success in Google Discover. We’re proud to be your partner and remain committed to delivering more features while keeping the product intuitive and easy to use. We wish you an excellent end to 2026.

As always, our expert account managers are available to guide you, help you interpret data, or discuss any challenges you face with your Discover visibility. We don’t know everything—but what we know, we share.

The DiscoverSnoop Team